Atkins Strong

When Atkins launched their flagship high-protein product, Atkins Strong, I was tasked with bringing it to life. From concept to execution, I worked to craft a visual story that showcased the strength, vibrancy, and purpose of this product line. The goal was to make Atkins Strong visually communicate its core benefits—support for muscle and gut health—while also capturing the brand's bold identity for the product line.

The images you see here was part of that effort. The strong, confident red background and the spotlight on each flavor reflect the energy and power that Atkins Strong aims to provide. Every detail was intentional, from the color palette to the product positioning, creating a striking visual that demands attention and resonates with health-conscious consumers who are striving for strength and vitality in their own lives.