Simply Good Foods—the parent company of Atkins, OWYN, and Quest Nutrition—needed lifestyle photography for their corporate branding. I was tasked with producing a high-energy lifestyle shoot. The challenge? We had to capture 15 products in just one production day. To meet the challenge, I brought in a team of top professionals who could keep up with the fast pace, and I leveraged AI to create the most efficient production schedule possible.

With six models shooting across three brands, my schedule was designed to eliminate any bottlenecks—ensuring that no model was stuck waiting in wardrobe or hair and makeup. Each model was put on the most efficient path to set, keeping the production flow seamless. The result? A set of dynamic lifestyle images that the company can now leverage to tell their story. High volume, high quality—delivered in record time.