Atkins & Low Carb Living

One of my specialties is taking existing footage and turning it into fresh, impactful content that can be used across multiple platforms. The Atkins Way campaign gave me the perfect opportunity to do just that—taking previously shot commercials and reimagining them to create new, engaging pieces for our marketing team to leverage. It’s about maximizing what we have, finding new angles, and making sure the story reaches as many people as possible, in a way that feels relevant and compelling on every platform.