Quest Crispy Hero Bar

The brief for this project was simple: "Show off the crispy, yummy bar and make it cool, sticking to the 'It's Basically Cheating' campaign." Oh, and it also needed to resonate with our top retailers. So, I produced a fun spot that hit all the right notes—true to the brief, cheeky, and engaging. But I didn’t stop there. I added a tabletop shoot to the schedule to ensure the Quest marketing team had plenty of assets to spread the word. It was all about creating content that looked as good as the product tastes, while giving the team the tools to make an impact.